This topic contains 2 replies, has 3 voices, and was last updated by Tom Gary 4 years, 10 months ago.
February 24, 2014 at 8:52 pm #8371
OK. I’ll start it and ask the question. What’s happening inside MOA? Vince Winkle got let go. Last week I got an email from Vince with his resume attached and an explanation that he was no longer with the MOA.
The following is attributed to Ted Moyer, Membership and Ad Sales Head.
We’re Building a Better MOA
Author: Ted/Thursday, January 09, 2014/Categories: BMW MOA Club News
The employees and staff of the BMW Motorcycle Owners of America are reorganizing to better align their job functions with the needs of club membership. Bob Aldridge, Executive Director of the MOA, is leading the change that will bring a greater focus to membership as the core product as well as developing additional benefits for BMW MOA members.
Historically, the media department was its own entity and member benefits were organized as a separate product. The website and social media feeds are also aligned with the BMW Owners News to deliver the latest news stories. This structure produced tremendous news content and a fantastic magazine, the BMW Owners News, but the recent dip in membership totals reveals the need to provide a greater effort against not only media, but membership as a whole. Our goal is to improve member communication opportunities, develop additional member benefits and offer a more responsive MOA while expanding our existing media assets.
The MOA’s media functions, including the BMW Owners News, bmwmoa.org and social media outlets are being placed under the direction of Ted Moyer, BMW MOA Director of Membership. The Editor-in-Chief position, previously held by Vince Winkel, has been eliminated. In addition, Bill Wiegand has been appointed as Deputy Editor replacing Rebecca Clark. Bill comes to the MOA with an extensive background as a photojournalist most recently with the News Bureau at the University of Illinois at Urbana-Champaign. He is a dedicated motorcyclist and MOA member. Karin Halker will continue as Art Director and Chris Hughes will remain as Director of Advertising.
The MOA is also adding a resource in the Business Development function. Ken Englemann will be joining the staff as Director of Business Development. Ken will be responsible for managing business relationships with MOA vendors as well as developing member benefits with business partners, such as BMW dealers and MOA Chartered Clubs. Ken joins the MOA from RoadRunner magazine where he was Associate Publisher for three years.
Please join the MOA staff in extending a warm welcome to our new teammates.February 25, 2014 at 7:58 am #9103
Harry, this topic has been discussed, regurgitated and debated over on the MOA forum: http://www.bmwmoa.org/forum/showthread.php?71464-Owners-News-News&highlight=owners+news+news. There are over 400 posts and, as is usual for this time of year, one has to wonder what else can be said … until yet another post shows up! 😆February 25, 2014 at 11:31 am #9104
Harry, this topic has been discussed, regurgitated and debated over on the MOA forum: http://www.bmwmoa.org/forum/showthread.php?71464-Owners-News-News&highlight=owners+news+news. There are over 400 posts and, as is usual for this time of year, one has to wonder what else can be said … until yet another post shows up! 😆
It is well worth wading thru this thread, as the discussion is topical and on point IMO to the status of the charter clubs, and the TCD. Of course the MOA is many times larger but still faces the same issues that we do, a older demographics, and a desire to gain and retain members. The TCD is struggling as well, as we lose members in numbers and in participation, and members willing to serve. Some thing to think about as we approach our annual members meeting.
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